Half Dome was bought into PointsBet as they embarked on a journey to drive rapid digital maturity into the business. The goal set in the first 6 months of the relationship was to unlock capability that would otherwise take 6 years to deliver. Half Dome utilised its Digital Maturity Roadmapping process to work with the PointsBet team to deliver project work which unlocked new measurement, first party data, and skillsets within the business – ultimately leading to incredible business outcomes.