Half Dome was bought into PointsBet as they embarked on a journey to drive rapid digital maturity into the business. The goal set in the first 6 months of the relationship was to unlock capability that would otherwise take 6 years to deliver. Half Dome utilised its Digital Maturity Roadmapping process to work with the PointsBet team to deliver project work which unlocked new measurement, first party data, and skillsets within the business – ultimately leading to incredible business outcomes.
As part of this engagement Half Dome was tasked with not only delivering capability shifting project work for PointsBet, but also to plan and execute a campaign to improve the awareness fo the brand. Off the back off the work completed Half Dome was recognised by Google for delivering the best campaign in Australia for driving brand awareness on YouTube. See the video below to find out more.