Work / Pointsbet logo

Campaign and Roadmap work.

PointsBet’s meteoric rise has come from a combination of super clever people and a lot of hard work. Their team is tenacity personified.


  • 27%

    increase in brand awareness
  • 500%

    increase in sign-ups year on year

History of our relationship.

6 years in 6 months.

Half Dome was bought into PointsBet as they embarked on a journey to drive rapid digital maturity into the business. The goal set in the first 6 months of the relationship was to unlock capability that would otherwise take 6 years to deliver. Half Dome utilised its Digital Maturity Roadmapping process to work with the PointsBet team to deliver project work which unlocked new measurement, first party data, and skillsets within the business – ultimately leading to incredible business outcomes.

Half Dome are technical experts.  
Global Digital Strategy Director Jamie Coombes
2022 Google Premier Partner Awards Brand Awareness Winner

This was award winning work.

As part of this engagement Half Dome was tasked with not only delivering capability shifting project work for PointsBet, but also to plan and execute a campaign to improve the awareness fo the brand. Off the back off the work completed Half Dome was recognised by Google for delivering the best campaign in Australia for driving brand awareness on YouTube. See the video below to find out more.

Are you ready to unlock your

Whole Potential?

Together, let’s create a space where anything is possible.

Get in touch
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