The Australian Open is in full swing, with thousands of viewers expected to tune in across the two-week Grand Slam. 🎾
Our Business Director, Ellen Chote, spoke to Mumbrella about the opportunity the sporting extravaganza presents for brands to dominate in the free-to-air space.
“Despite the decrease in free-to-air viewership, we know that key cultural, sporting and social moments bring viewers, and the Australian Open is undoubtedly one of the biggest of these occasions. Spanning across a few weeks, the momentum and conversation built around the event creates a raft of activity for brands and advertisers to leverage.”
Check out the full article below, including thoughts from Ken Lam, Kevin F. and Mollie Cross.