‘An opportunity to own the free-to-air space’: Media buyers weigh in on the AO fanfare

Mumbrella· ·January 17, 2024

The Australian Open is in full swing, with thousands of viewers expected to tune in across the two-week Grand Slam. 🎾


Our Business Director, Ellen Chote, spoke to Mumbrella about the opportunity the sporting extravaganza presents for brands to dominate in the free-to-air space.

“Despite the decrease in free-to-air viewership, we know that key cultural, sporting and social moments bring viewers, and the Australian Open is undoubtedly one of the biggest of these occasions. Spanning across a few weeks, the momentum and conversation built around the event creates a raft of activity for brands and advertisers to leverage.”

Check out the full article below, including thoughts from Ken Lam, Kevin F. and Mollie Cross.

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