Outlook – Media agencies on the advertising market in 2024 

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AdNews Australia· ·January 16, 2024

Industry outlooks and predictions for the year ahead continue. This time, media agencies peer into the crystal ball and share why they’re optimistic about stability and growth for the advertising market in 2024. 🔮

Half Dome Managing Director Tom Frazer shared his thoughts with AdNews Australia, saying, “Advertising spend can rebound quickly when business and consumer confidence are restored.”

“More than ever, we know brand-building activity is important. The proven impacts for long-term performance and brand sustainability are significantly stronger for those who double-down on this during times of downturns.”

Read more below, including thoughts from Ken Lam, Duncan Owen, Nick Grinberg, and Sam Buchanan – MAICD, JP.

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