In defence of media agencies

Mumbrella· ·December 13, 2023

In a Mumbrella exclusive, our Co-Founder and Head of Growth, Joe Frazer, breaks down the stereotype of media agencies being placed as ‘penny pinchers’, advocating that while attention metrics are impactful, a balance between embracing innovation and adhering to established best practice is crucial to deliver exceptional results while being cost-concious and maximising value.


Check out the link below to read the full opinion piece.

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