Joe Frazer reveals why he wants agencies to be worried when they see Half Dome on pitch lists

Mediaweek Australia· ·December 12, 2023

“Half Dome is no longer scrappy, lucky, or any other motifs defining start-ups. We are a real business, working with professional partners who want to do boundary-breaking work. We felt it was time for the broader market to see what our existing staff and clients have known for a while,”

Half Dome Co-Founder Joe Frazer spoke exclusively with Mediaweek Australia following the launch of the new Half Dome brand, expanding on the process, our new identity and our position within the industry.


Read more from Joe on what Half Dome’s new brand and positioning represents below.

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