On Monday, OzTAM Pty Ltd launched its new measurement system VOZ, which aims to provide the most accurate representation of Total TV viewing by combining content from all screens into one dataset. As the new measurement system kicks off this week, media buyers shared their opinions and expectations with Mediaweek Australia on the new system, including our Head of Commercial, Paul Wilkinson.
Read more on the pros and cons of the new Overnight VOZ system below, including thoughts from Lorraine Woods and Jessica Bray.