Last night at Sydney’s Hordern Pavillion, YouTube took to the upfronts stage to reiterate its stance as the leading video platform during its 2024 Brandcast event.
Our Digital Lead, Euan Macdonald, heard first-hand what’s on the horizon for the platform from an intriguing lineup, including Melanie Silva, Mark Ritson, Kathy De Lullo, Lucinda Barlow, Ashley Chang and video creator Mike’s Mic.
“These case studies discussed strategic pivots from traditional linear video to a digital-first approach through YouTube, highlighting the platform’s role in media plans today, Both case studies showed impressive outcomes for both brands.”
Read the full coverage thanks to Mumbrella below.