“To drive cut-through and be memorable, advertisers must be willing to show up in unexpected and unmissable environments and adjust their creative and messaging to stand out,”
Half Dome Business Director, Sydney Church, shared her take to AdNews Australia on the competitive reality brands face in the lead-up to Christmas, among a turbulent economy and cost-of-living crisis.
Hear what she had to say, plus that of other industry players in the full article below 👇