Out-of-home (OOH) advertising is riding high and outperforming the current market, with significant growth felt widely across the board and digital OOH (DOOH) revenue accounting for 68.1% of the sector’s total net media revenue year-to-date.
Our Performance Director, Euan Macdonald, gave his perspective to AdNews Australia on the power of digitisation and programmatic, explaining that both advertiser preference and publisher inventory have started favouring increased investment in DOOH.
Read more from Euan, including predictions for OOH as well as an extensive analysis from a broad range of industry players below.