Long Read – Podcasts, a hot advertising medium

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AdNews Australia· ·December 13, 2023

There’s no shortage of podcasts, and whether it’s your daily news update, a guided meditation or a gripping true crime case, many of us are loyal listeners when it comes to our favourites.


Our Head of Digital, Simon Gellibrand, weighed into AdNews Australia on the opportunity podcast advertising presents to drive results for brands, saying, “Brands are attracted to podcasts due to their intimate nature, loyal listenership, and targeted niche audiences at scale.


Check out the link below to read the complete article, including thoughts from other industry insiders.

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