Long Read – Twitter, TV and the future of social media as a ‘second screen

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AdNews Australia· ·December 13, 2023

“Second screen opportunities may extend over the course of a week for releases such as Stranger Things S4, or weeks at a time for the FIFA Women’s World Cup. The important thing is that advertisers understand who is engaging in this discourse and unlock opportunities to tap into the excitement.”

Half Dome Digital Lead, Euan Macdonald, spoke to AdNews Australia about the role of the “second screen” in building social engagement and communities around TV shows and events, and how advertisers can leverage these spaces to achieve their advertising goals.

Check out the full article below, including Euan’s take on the future of Twitter/X continuing to play a role as a “second screen”, and discussion from a range of other industry players.

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