Media agencies on Foxtel’s ambitious strategy

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AdNews Australia· ·January 9, 2024

“Foxtel are investing in partnerships they believe will make them the powerhouse in streaming, with the inclusions of Videoamp and Kantar, these are in addition to Analytic Partners and Amplified Intelligence, noting that “there’s a balance between getting it right, and getting there quickly” in a dynamic and evolving environment.”

Half Dome Strategy Director Tess Linkins, gave AdNews Australia her thoughts on Foxtel Group‘s bold announcements for 2023 following last night’s upfronts event.

Read more from Tess below, plus thoughts from Daniel CutroneNichola KielySamantha HeyJustin ArltRebecca Ho and Anna Magliano.

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