Yesterday, Nine held their 2024 Upfronts event in Sydney, with sport, entertainment, data, and technology among some of the key announcement themes.
Our Co-Founder and Head of Growth, Joe Frazer, gave his take on the 2024 lineup to AdNews Australia, saying, “While the Domain integration seems promising, the relevance at scale of Stan data is debatable. They’re also venturing into the self-serve ad buying space, a bold move that puts them in direct competition with giants like Facebook, and it will be interesting to see if they can drive scale into the product.
Check out the full article below, including what other industry players had to say.