Why digital ad spend growth is flatlining

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AdNews Australia· ·December 13, 2023

According to the IAB Australia Online Advertising Expenditure Report and recent SMI data, digital advertising spend continues to flatline, indicating caution from many brands in an uncertain economic climate.

Our Head of Digital, Simon Gellibrand, spoke to AdNews Australia, explaining there is little surprise that online growth is decreasing in quarter March 2023 following a strong March 2022 quarter.


Find out what other industry experts had to say below.

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